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Examining Gender Differences In Young Men And Women’S Goals For A Technology-Driven Weight Loss Intervention, Jean M. Reading, Melissa M. Crane, Jessica G. Larose
Examining Gender Differences In Young Men And Women’S Goals For A Technology-Driven Weight Loss Intervention, Jean M. Reading, Melissa M. Crane, Jessica G. Larose
Graduate Research Posters
Background
Emerging adults (EA) are at high risk for weight gain and obesity yet are underrepresented in behavioral weight loss (BWL) programs and fare worse than their older counterparts when they join these programs. Further, even within BWL programs adapted specifically for this population, young men are particularly challenging to recruit, representing less than 20% of samples in recent trials. One hypothesis for the poor recruitment of men is that men’s goals for a weight loss program are not described in recruitment messages for these studies. Understanding whether men and women’s personal goals for participating in a weight loss program …