Psychology Commons^™

The Effect Of Color, Preference, And The Interaction Of Color And Preference On Short-Term Memory, Shreya Patel

Undergraduate Honors Thesis Collection

The link between color and memory has sparked a lot of curiosity over the past few years. Previous research suggests that color can affect short term recall of word lists (Singg, 2017). Other studies have shown that color can generally help increase object memory (Lloyd-Jones & Nakabayashi, 2009). Color increases attention and emotional arousal, which can lead to better memory of certain objects, words, and ideas (Dzulkifli & Mustafar, 2013). This study aimed to determine if there was a relationship between color, color preference, and short-term recall of a list of words. A total of forty participants were randomly selected. …