Psychology Commons^™

The Threat Of Virality: Digital Outrage Combats The Spread Of Opposing Ideas, Curtis Puryear

USF Tampa Graduate Theses and Dissertations

The prevailing stage for conversations about politics and morality has shifted from private and face-to-face to public and digital. Moreover, the digital landscape itself changed considerably in the past decade. The era of static webpages has been replaced by dynamic social networks where ideas and reactions to events spread rapidly. With every comment we, or a political adversary makes, numbers quantifying social approval tick up or down. Instead of holding digitized versions of one-on-one conversations, we argue in front of audiences who throw digital “points” at and accelerate the spread of the winning side’s ideas. I argue this subjectively raises …