Psychology Commons^™

Stereotyping And Self-Presentation: Effects Of Gender Stereotype Activation, Chi-Yue Chiu, Ying-Yi Hong, Ivy Ching-Man Lam, Jeanne Ho-Ying Fu, Jennifer Yuk-Yue Tong, Venus Sau-Lai Lee

Research Collection School of Social Sciences

Recent research has shown that the presence of stereotype-relevant environmental cues can inadvertently bias people's judgments of others in the direction of the stereotype. The present research demonstrated analogous activation effects on self-stereotyping. In two experiments, the effects of stereotype activation on the tendencies to stereotype others and to self-stereotype were examined. Experiment 1 tested whether incidental exposure to gender-related materials might activate gender stereotypes and hence affect perception of another person. Experiment 2 investigated gender stereotype activation effects on female and male high school students' self-presentation behaviors. The results showed that incidental exposure to stereotype-relevant environmental cues increased both …