Psychology Commons^™

When Cognitive Bias Masquerades As Intervention Efficacy: Drinking Norms As Anchors And Norm Interventions As Anchoring Effects, Matthew R. Pearson

Psychology Theses & Dissertations

Problematic drinking is a serious public health concern on college campuses in the United States. College students most frequently report drinking for social reasons, and perceptions of peers' drinking, or perceived drinking norms, are among the most consistent, robust predictors of college student drinking. Therefore, norm-based interventions have risen to prominence in the attempt to reduce the harm caused by college student alcohol use. However, the efficacy of these interventions may be obscured by cognitive bias. Specifically, providing information regarding the drinking norm may "anchor" individuals' estimates of their own behavior. Using samples of college student drinkers, two studies were …