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Affect hevristic

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The Effect Of Emotionally Arousing Negative Images On Judgments About News Stories, Martin Daniel Smith-Rodden Jan 2013

The Effect Of Emotionally Arousing Negative Images On Judgments About News Stories, Martin Daniel Smith-Rodden

Psychology Theses & Dissertations

Two experiments investigated the effects of the presentations of photographic images (highly emotionally arousing/low arousal/no image) on people's attitudes after reading a news story. Experiment 1 presented a story and images about U.S. involvement in the Afghanistan War. Experiment 2 replicated the design with a story and images about African famine relief efforts. Consistent with predictions of the affect heuristic model of judgment formation, the addition of emotionally arousing pictures had an effect on people's support for the war in Afghanistan and their support for famine aid. Additionally, effects were observed in broader attitudes concerning participant's support of a militaristic …