Psychology Commons^™

Subliminal Advertising: The Commercial Appropriation Of The Unconscious, Brian D. Williams

Presidential Scholars Theses (1990 – 2006)

Subliminal advertising refers to the use of subliminal techniques by mass media and what these media messages are doing to society. A secret technology has existed and been in widespread use for decades which modifies consumer's behavior invisibly, channels basic value systems, and manages to drive much bigger segments of the population into certain pathological behaviors.