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Ka Yee Angela LEUNG

2013

Other-serving bias

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Cultural Construction Of Success And Epistemic Motives Moderate American-Chinese Differences In Reward Allocation Biases, Angela K. Y. Leung, Young-Hoon Kim, Zhi-Xue Zhang, Kim-Pong Tam, Chi-Yue Chiu May 2013

Cultural Construction Of Success And Epistemic Motives Moderate American-Chinese Differences In Reward Allocation Biases, Angela K. Y. Leung, Young-Hoon Kim, Zhi-Xue Zhang, Kim-Pong Tam, Chi-Yue Chiu

Ka Yee Angela LEUNG

When the relative contribution of the self and the group to a group success is unclear, Americans tend to exhibit a self-serving bias (rewarding the self more than what the self deserves), whereas the Chinese tend to exhibit an other-serving bias (rewarding the group more than the group deserves). In a study comparing the reward allocation biases of Americans and Chinese in different group outcome conditions, the authors showed that the abovementioned cultural difference is found (a) only for culturally congruent success experience (attaining approach goals for Americans and avoidance goals for Chinese) and (b) among individuals who are motivated …