Psychology Commons^™

Public Service Announcements To Promote Physical Activity, Jennifer Erickson, Jay Greiner

Journal of Social, Behavioral, and Health Sciences

The World Health Organization promotes physical activity (PA) as important for successful maintenance of health, but many individuals are inactive. Despite the potential for public service announcements (PSAs) to communicate health information and promote behavior change, no previous research on developing video PSAs to promote PA was found. The purpose of this quasi-experimental study was to examine how video PSAs designed for public health campaigns affect future levels of intention to engage in PA. The PSAs assessed perceived effectiveness of message foci and the impact of stage of change readiness. They were developed specifically for this study using the model …