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Full-Text Articles in Psychology
The Relationship Between Innovativeness And Shopping Website Feature Preferences Across Product Classes, Eric Brandt
The Relationship Between Innovativeness And Shopping Website Feature Preferences Across Product Classes, Eric Brandt
ETD Archive
This study was developed to investigate the effects of innovativeness and Internet experience on preferences for shopping website features across different product classes. Consumer innovativeness is often studied as being a driver of the adoption of new products and services, including online shopping. Innovativeness and Internet experience are two widely studied characteristics of consumers that have been shown to predict various facets of online shopping behavior. However, there are many issues surrounding the utility and validity of various measures of innovativeness, not the least of which is that innovativeness has been conceptualized at multiple levels of abstraction. Beyond this, there …
Online Exploration: Browsing Behavior And Website Feature Preferences, Mackenzie Siren
Online Exploration: Browsing Behavior And Website Feature Preferences, Mackenzie Siren
ETD Archive
This exploratory study examines the novel variable of cross-category online browse range (the variety of product categories browsed online by a consumer) and its relationship to general website feature preferences. Utilizing data collected through an online survey, the results are based on a final sample of 313 respondents from the United States, 287 of whom were University students, and 26 of whom were contacts of the research team. The general nature of cross-category online browse range was examined using simple correlation, MANOVA, and ANOVA. Results indicate that the variable is normally distributed throughout the sample population and positively associated with …
Regulatory Fit And Consumer Brand Preferences, Johnny A. Sams
Regulatory Fit And Consumer Brand Preferences, Johnny A. Sams
ETD Archive
Research has demonstrated that consumer perceptions of products are affected by the "fit" between their regulatory focus or goal orientation and their conception of what products can offer in terms of satisfying the goals activated by that orientation. This research has focused on product features and the way product messages are framed for consumers. However, research has not focused on fit in terms of brand names and the types of regulatory orientations (promotion vs. prevention) that can be associated with them. This issue has potential implications for consumers and how products can be more effectively marketed to them. Given that …
A Contextual Examination Of St. Anselm's Ontological Argument, Amanda C. Hammill
A Contextual Examination Of St. Anselm's Ontological Argument, Amanda C. Hammill
ETD Archive
Messages are more effective when framed to be congruent with individuals' approach/avoidance motivation (Sherman, Mann, & Updegraff, 2006). Two experiments explored whether congruency might also effect consumer reactions by examining whether person-message fit enhances enjoyment of taste of a product, increases how fluid an advertisement is perceived to be, and heightens one's willingness to buy a product and the overall product value. Study 1 demonstrated a congruency effect, where avoidance motivation scores positively predicted perceptions of taste/enjoyment of a sugar-free food, but only when the product advertisement was loss-framed. In the loss-frame condition, higher avoidance scores also related to increased …