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Full-Text Articles in Psychology
Alumni As Givers: An Analysis Of Donor-Nondonor Behavior At A Comprehensive I Institution, Linda Faye Burgess-Getts
Alumni As Givers: An Analysis Of Donor-Nondonor Behavior At A Comprehensive I Institution, Linda Faye Burgess-Getts
Dissertations, Theses, and Masters Projects
There has been limited research published about the characteristics of alumni donors in higher education. The majority of the research that has been done focused on large universities, consequently, such research findings may not be generalizable to smaller institutions.;The purpose of this study was to determine to what extent selected demographic, academic, behavioral, and attitudinal variables would discriminate between donors and nondonors in a smaller college or university such as a Comprehensive I institution.;Data for the study were gathered through a questionnaire mailed to a simple random sample of 300 alumni of a Comprehensive I institution. A 72 percent response …