Psychology Commons^™

Tell Me A Story: Exploring The Use Of Narratives To Reduce Backlash To Organizational Diversity Initiatives, Desmond W. Leung

Dissertations, Theses, and Capstone Projects

Diversity initiatives represent key priorities for many organizations, but research and recent high-profile examples suggest that diversity initiatives can generate significant backlash, particularly among organizational members. The primary aim of this study is to investigate how narrative forms of diversity initiative messaging may attenuate backlash among organizational members compared to more traditional expository forms of diversity initiative messaging. Drawing on research related to narrative communication, persuasion, and diversity, I proposed a first-stage dual moderated mediation model where psychological reactance and perceptions of realistic threat mediate the negative effect of narrative (vs. expository) diversity messaging on backlash. Additionally, I examined whether …