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Full-Text Articles in Psychology
Influencing Behavior During Planned Culture Change: A Participatory Action Research Case Study, Michael Valentine
Influencing Behavior During Planned Culture Change: A Participatory Action Research Case Study, Michael Valentine
Antioch University Full-Text Dissertations & Theses
The study was conducted in a global, for-profit, advertising firm, which initiated a culture change effort focused culture change.The objective of the effort was to manage the negative impact of implicit bias (IB) in the workplace.This type of bias is known to influence behaviors and judgements (Amodio & Mendoza, 2010).It is hypothesized that if employees shift behavior to better understand and manage these biases in the basic work activities that are typical in any organization—like working on a team, making decisions related hiring, developing and promoting talent, and the numerous creative decisions that are typical of designing advertising campaigns—more inclusive …