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Western Michigan University

Honors Theses

Action for Children's Television (ACT)

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Television Advertising And Children, Vince Delange Apr 1978

Television Advertising And Children, Vince Delange

Honors Theses

Thesis begins by examining the learning and cognitive processes and development of children, followed by a history of advertising to children, then explores the traditional concerns with advertising to children. The author discusses research findings and makes recommendations regarding advertising to children.