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The Influence Of Color And/Or Movement Added To Thematic Apperception Test To Evoke Need Achievement, Justin Fred Hurst
The Influence Of Color And/Or Movement Added To Thematic Apperception Test To Evoke Need Achievement, Justin Fred Hurst
All Graduate Theses and Dissertations, Spring 1920 to Summer 2023
This study utilized the theories of David C. McClelland and associates regarding affective arousal, concept of cues arousing motives, and neutral testing procedures. The problem was to study the influence of color and/ or movement, as cues added to the McClelland four-picture Thematic Apperception Test, to evoke need achievement responses to determine whether or not the added stimuli of color and/or movement might evoke increased need achievement responses.
Four treatment variations of the test were made: Treatment A, consisted of the standard McClelland test, in black and white pictures. This treatment served as the control. Treatment B used the black …