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Full-Text Articles in Psychology
Taking Pleasure In Distinction: Unlocking Specialty Coffee Preference, Ondrej Mitas, Danny D. Han, Belle Struijer, Lotte Willems, Thomas H. Chatwick
Taking Pleasure In Distinction: Unlocking Specialty Coffee Preference, Ondrej Mitas, Danny D. Han, Belle Struijer, Lotte Willems, Thomas H. Chatwick
Journal of Global Business Insights
Specialty coffee, comprising a tenth of the global coffee trade, is distinguished by its strict quality requirements and traceable origins. The diverse flavor profiles of specialty coffee raise demands on providers to serve individual taste preferences. Prior research has not sufficiently explored how to predict customer preferences for specific flavor profiles or how these preferences influence behavioral intentions such as revisiting or recommending a café. This study hypothesized that customer involvement, the extrinsic factors of coffee experience, and culinary risk-taking would predict flavor preference, which would in turn affect behavioral intentions. In an experiment involving 47 participants, individuals tasted and …
How To Enhance Tourist Perceptions Of Environmental Issues Through Nature Images: An Importance-Performance Analysis, Hye Jeong Park, Eunkyoung Park
How To Enhance Tourist Perceptions Of Environmental Issues Through Nature Images: An Importance-Performance Analysis, Hye Jeong Park, Eunkyoung Park
Journal of Global Business Insights
Environmental problems have been discussed as a serious issue across the world. To conserve nature, many environmental organizations have tried to facilitate tourists’ environmental perceptions by using nature images on their websites. However, few guidelines have been introduced regarding how to select appropriate nature images. Given this gap, this study conducted an importance-performance analysis (IPA) which provides the specific guideline for the use of appropriate nature images through nature-related websites. A total of 526 participants were recruited through an online survey. The results revealed that 14 nature images were categorized as Useful, Healthy, and Spontaneous nature images and identified different …