Psychology Commons^™

Prediction Of Reading Pesticide Warnings And Consumer Purchasing Intentions, Kathryn Anne Ponsi

Honors Theses

Correlates of reading and noticing warnings on consumer products and of consumers' purchasing intentions were examined using ratings of 26 household pest-control products. Seventy college undergraduates were asked to respond to a 19-item questionnaire assessing subjects' perceptions of each product's packaging, labeling, and warning characteristics. Additional data was collected by coding the products for several packaging and warning characteristics, and product effectiveness. The results showed that the products perceived as more hazardous, potent, likely to cause injury, and difficult to use contained warnings that subjects reported they would more likely notice and read. A different cluster of variables were predictive …