Psychology Commons^™

Warning Compliance : Behavioral Effects Of Cost And Consensus, Nancy A. Mckenna

Honors Theses

The behavioral effects of cost and consensus on warning compliance were examined. Cost was defined as the amount of effort expended to perform the instructed behavior, while consensus was defined as whether the presence of another person who complies or fails to comply affects the rate of compliance of another. Subjects performed a chemistry laboratory task during which, they read a warning directing them to wear a safety mask and gloves. The frequency of the subjects' compliance was recorded. The results show reduced compliance when the cost was high. The results also show that the behavior of just one other …