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Psychology Commons

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University of North Florida

2013

Academic -- UNF -- Master of Arts in General Psychology; dynamic decision making; complex problem solving; training; expertise

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Full-Text Articles in Psychology

Success And Failure Of Experts And Novices In A Complex And Dynamic Business Simulation, Hannah Edelstein Jan 2013

Success And Failure Of Experts And Novices In A Complex And Dynamic Business Simulation, Hannah Edelstein

UNF Graduate Theses and Dissertations

The current study examined the problem solving behaviors of novices and experts in a complex computer simulation. Dynamic decision-making and complex problem solving abilities were analyzed to investigate if experts are the most successful of all participants when simulating the role of CEO of a chocolate factory, CHOCO FINE. Participants included novices, business undergraduate students and psychology undergraduate students, and experts, small business owners. Results revealed that small business owners engaged in the most successful dynamic decision-making strategies. Experts compared to novices had more total monies at the end of the simulation, spent more time in the first two months …