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University of North Dakota

Undergraduate Theses and Senior Projects

2007

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An Experimental Evaluation Of Stereotype Lift, Jennifer Rubbelke May 2007

An Experimental Evaluation Of Stereotype Lift, Jennifer Rubbelke

Undergraduate Theses and Senior Projects

Stereotypes have been shown to have a detrimental effect on those with whom negative stereotypes are associated. However, very little research exists on the positive effects experienced by those who benefit from such discrimination, a condition known as stereotype lift. This condition, termed stereotype lift is an upward effect on performance, experienced among members in a non-discriminated group. The cause of this occurrence could be due to an increase in self.-esteem or mood experienced among members of the non-discriminated group. To this end, participants in this study served as a control group to be compared against an experimental group, wherein …