Psychology Commons^™

How Mental Health Impacts The Relationship Between Aesthetics, Perceived Usefulness, And The Intention To Follow Self-Help Social Media Accounts, Quang Hong Phuoc Thai

Honors Undergraduate Theses

Mental health self-help accounts on social media often provide tips and strategies for individuals struggling with mental health difficulties to improve mental health outcomes. As mental health poses a public health concern that causes economic and physical problems worldwide, this self-help approach offers a potential solution to help millions of people at risk. In accordance with Technology Acceptance Models, how useful an individual finds a social media account should predict their intent to follow such accounts. Additionally, since social media accounts are highly visual content-driven, aesthetics may be a significant driver of intent to follow social media accounts. The present …