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Full-Text Articles in Psychology
Ovulation Leads Women To Perceive Sexy Cads As Good Dads, Kristina M. Durante, Vladas Griskevicius, Jeffry A. Simpson, Stephanie M. Canfu, Norman P. Li
Ovulation Leads Women To Perceive Sexy Cads As Good Dads, Kristina M. Durante, Vladas Griskevicius, Jeffry A. Simpson, Stephanie M. Canfu, Norman P. Li
Research Collection School of Social Sciences
Why do some women pursue relationships with men who are attractive, dominant, and charming but who do not want to be in relationships—the prototypical sexy cad? Previous research shows that women have an increased desire for such men when they are ovulating, but it is unclear why ovulating women would think it is wise to pursue men who may be unfaithful and could desert them. Using both college-age and community-based samples, in 3 studies we show that ovulating women perceive charismatic and physically attractive men, but not reliable and nice men, as more committed partners and more devoted future fathers. …
Ovulation, Female Competition, And Product Choice: Hormonal Influences On Consumer Behavior, Kristina M. Durante, Vladas Griskevicius, Sarah E. Hill, Carin Perilloux, Norman P. Li
Ovulation, Female Competition, And Product Choice: Hormonal Influences On Consumer Behavior, Kristina M. Durante, Vladas Griskevicius, Sarah E. Hill, Carin Perilloux, Norman P. Li
Research Collection School of Social Sciences
Recent research shows that women experience nonconscious shifts across different phases of the monthly ovulatory cycle. For example, women at peak fertility (near ovulation) are attracted to different kinds of men and show increased desire to attend social gatherings. Building on the evolutionary logic behind such effects, we examined how, why, and when hormonal fluctuations associated with ovulation influenced women's product choices. In three experiments, we show that at peak fertility women nonconsciously choose products that enhance appearance (e.g., choosing sexy rather than more conservative clothing). This hormonally regulated effect appears to be driven by a desire to outdo attractive …
Changes In Women's Choice Of Dress Across The Ovulatory Cycle: Naturalistic And Laboratory Task-Based Evidence, Kristina M. Durante, Norman P. Li, Martie G. Haselton
Changes In Women's Choice Of Dress Across The Ovulatory Cycle: Naturalistic And Laboratory Task-Based Evidence, Kristina M. Durante, Norman P. Li, Martie G. Haselton
Research Collection School of Social Sciences
The authors tested the prediction that women prefer clothing that is more revealing and sexy when fertility is highest within the ovulatory cycle. Eighty-eight women reported to the lab twice: once on a low-fertility day of the cycle and once on a high-fertility day (confirmed using hormone tests). In each session, participants posed for full-body photographs in the clothing they wore to the lab, and they drew illustrations to indicate an outfit they would wear to a social event that evening. Although each data source supported the prediction, the authors found the most dramatic changes in clothing choice in the …