Psychology Commons^™

Motivated Cognition And Fairness: Insights, Integration, And Creating A Path Forward, Laurie J. Barclay, Michael R. Bashshur, Marion Fortin

Research Collection Lee Kong Chian School Of Business

How do individuals form fairness perceptions? This question has been central to the fairness literature sinceits inception, sparking a plethora of theories and a burgeoning volume of research. To date, the answer to thisquestion has been predicated on the assumption that fairness perceptions are subjective (i.e., “in the eye of thebeholder”). This assumption is shared with motivated cognition approaches, which highlight the subjectivenature of perceptions and the importance of viewing individuals arriving at those perceptions as active andmotivated processors of information. Further, the motivated cognition literature has other key insights thathave been less explicitly paralleled in the fairness literature, including …