Psychology Commons^™

The Gaze-Cueing Effect In The United States And Japan: Influence Of Cultural Differences In Cognitive Strategies On Control Of Attention, Saki Takao, Yusuke Yamani, Atsunori Ariga

Psychology Faculty Publications

The direction of seen gaze automatically and exogenously guides visual spatial attention, a phenomenon termed as the gaze-cueing effect. Although this effect arises when the duration of stimulus-onset asynchrony (SOA) between a non-predictive gaze cue and the target is relatively long, no empirical research examined the factors underlying this extended cueing effect. Two experiments compared the gaze-cueing effect at longer SOAs (700 ms) in Japanese and American participants. Cross-cultural studies on cognition suggest that Westerners tend to use a context-independent analytical strategy to process visual environments, whereas Asians use a context-dependent holistic approach. We hypothesized that Japanese participants would …