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Measuring Consumer Expectations Of Salesperson Unethicality: A Scale Development, Amiee Mellon
Measuring Consumer Expectations Of Salesperson Unethicality: A Scale Development, Amiee Mellon
Marketing Theses & Dissertations
This dissertation addresses how and what ethical expectations (prior to conducting business) affect customer trust of the salesperson. In order to do so, this dissertation achieves two things. First, a scale for measuring the consumer’s expectations of salesperson unethicality (CESU) is systematically developed and validated based on the existing ethics literature and previously developed scales. Second, the scale’s properties and potential application are examined through hypothesis testing regarding the effects of (1) word of mouth on brand equity and consumer’s expectations of unethicality, and the effects of (2) brand equity and consumer’s expectations of unethicality on trust of the salesperson. …
Management And Leadership Style: Is Style Influenced By Engineering Education?, Jesse Levi Calloway
Management And Leadership Style: Is Style Influenced By Engineering Education?, Jesse Levi Calloway
Engineering Management & Systems Engineering Theses & Dissertations
This paper addresses one aspect of the opportunity for corporations to reduce leadership development infrastructure by narrowing the participant pool to candidates that, intuitively, may be multi-skilled and capable of handling diverse roles and assignments within the corporate environment. In particular, the study seeks to determine the effect that engineering education has on leadership style by comparing the leadership style of certified project managers (CPMs), and non-CPM managers with engineering degrees, to the same for CPMs, and non-CPM managers, who do not possess engineering degrees. Engineering degrees may be further defined as mechanical, electrical, industrial and the like. Leadership styles …