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Full-Text Articles in Psychology
Persuasion In The Health Field: Framing The Message For Attitude Change, Kelley Ogami
Persuasion In The Health Field: Framing The Message For Attitude Change, Kelley Ogami
Scripps Senior Theses
The process of persuasion, the changing of a person’s attitudes, has often been applied to health communications designed to promote healthy behavior. Manipulation of aspects of the persuasive message can influence persuasion and the likelihood of attitude change. For a long time, the existing persuasion research had yet to examine how different types of message framing and intervention targets directly and in interaction with one another act as predictors of health attitude change. Therefore, this thesis addressed this lapse using an online survey to assess participants’ attitude towards the health issue of hypertension after reading a health message. This health …
The Influence Of Advertisement Music On Gender Identity And Sex Stereotyping In Young Girls, Ellen S. Pelos
The Influence Of Advertisement Music On Gender Identity And Sex Stereotyping In Young Girls, Ellen S. Pelos
Scripps Senior Theses
This paper proposes a study that investigates whether manipulating pitch and tempo in children’s toy advertisement music has an effect on gender identity and sex stereotyping in preschool-aged girls. This particular intersection between advertisement, persuasion, gender identity, and sex stereotyping scholarship has not yet been explored. However, past research does suggest that high pitch and fast tempo have a significant positive impact on mood and arousal, two factors associated with more susceptibility to persuasive messages. The 3- to 4-year-old female participants will be randomly assigned to one of the nine advertisement conditions. The music in the ads for each condition …