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Full-Text Articles in Psychology
The Psychology Behind The Marketing Of Alcohol And Tobacco: How We Convince People To Do Things That Are Bad For Them, Sophie Dvorkin
The Psychology Behind The Marketing Of Alcohol And Tobacco: How We Convince People To Do Things That Are Bad For Them, Sophie Dvorkin
CMC Senior Theses
The marketing tactics of the alcohol and tobacco industry are inextricably linked through the psychological basis upon which these companies target their customers. Through the principles of reciprocity, social proof, scarcity, commitment and consistency, unity, and authority featured in Robert Cialdini’s book Influence: The Psychology of Persuasion (2021). The principle of reciprocity explains how companies get customers to buy in, social proof explains our dependence on our peers’ validation, and scarcity explains why we want what we can’t have. The principles of commitment and consistency explain how companies garner long-term customers that see themselves as an extension of a brand, …
The Effect Of Visual Alcohol Cues On Risk Taking Behavior Based On Memory Primes And Individual Drinking Habits, Madison Mccue
The Effect Of Visual Alcohol Cues On Risk Taking Behavior Based On Memory Primes And Individual Drinking Habits, Madison Mccue
CMC Senior Theses
Given the strong presence of alcohol cues in the media, this study aimed to investigate whether exposure to a visual alcohol cue versus a neutral cue would elicit memories about alcohol and increase the likelihood to engage in risk taking behavior, particularly for individuals who consume higher levels of alcohol or who report positive memories associated with alcohol. Through an online Qualtrics survey, 110 college student participants watched either two video advertisements for alcohol brands (alcohol cue), or two advertisements for soda brands (neutral cue), and then completed a memory cue task to assess if positive, neutral or negative memories …
Impulsivity, Impulsive And Reflective Processes And The Development Of Alcohol Use And Misuse In Adolescents And Young Adults, Reinout W. Wiers, Susan L. Ames, Wilhelm Hofmann, Marvin Krank, Alan W. Stacy
Impulsivity, Impulsive And Reflective Processes And The Development Of Alcohol Use And Misuse In Adolescents And Young Adults, Reinout W. Wiers, Susan L. Ames, Wilhelm Hofmann, Marvin Krank, Alan W. Stacy
CGU Faculty Publications and Research
This paper contrasts dual-process and personality approaches in the prediction of addictive behaviors and related risk behaviors. In dual-process models, behavior is described as the joint outcome of qualitatively different “impulsive” (or associative) and “reflective” processes. There are important individual differences regarding both types of processes, and the relative strength of both in a specific situation is influenced by prior behavior and state variables (e.g., fatigue, alcohol use). From this perspective, a specific behavior (e.g., alcohol misuse) can be predicted by the combined indices of the behavior-related impulsive processes (e.g., associations with alcohol), and reflective processes, including the ability to …
Exposure To Televised Alcohol Ads And Subsequent Adolescent Alcohol Use, Alan W. Stacy, Jennifer Zogg, Jennifer Unger, Clyde W. Dent
Exposure To Televised Alcohol Ads And Subsequent Adolescent Alcohol Use, Alan W. Stacy, Jennifer Zogg, Jennifer Unger, Clyde W. Dent
CGU Faculty Publications and Research
Objective: To assess the impact of televised alcohol commercials on adolescents, alcohol use. Methods: Adolescents completed questionnaires about alcohol commercials and alcohol use in a prospective study. Results: A one standard deviation increase in viewing television programs containing alcohol commercials in seventh grade was associated with an excess risk of beer use (44%}, wine/liquor use (34%}, and 3-drlnk episodes (26%} in eighth grade. The strength of associations varied across exposure measures and was most consistent for beer. Conclusions: Although replication is warranted, results showed that exposure was associated with an increased risk of subsequent beer consumption and possibly other consumption …