Psychology Commons^™

Targeting Negative Urgency And Expectancies In Persuasive Messaging, Emily Ann Warren

CGU Theses & Dissertations

Evidence indicates targeting outcome expectancies of risky health behaviors via persuasive communication is an effective approach for deterring risky health behaviors. Targeting specific domains of impulsivity (e.g., sensation seeking) via persuasive messaging has also been associated with reduced substance use. However, trait negative urgency, a unique domain of impulsivity involving rash action during negative affect, has yet to be used as a target for prevention efforts. Although scholars have suggested targeting both negative urgency and outcome expectancies in prevention efforts, this has yet to be assessed in an experimental setting. Two experimental studies assessed the value of targeting negative urgency …