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How To Increase Elaboration Levels: An Adapted Elaboration Likelihood Model, Alex Mcdonald
How To Increase Elaboration Levels: An Adapted Elaboration Likelihood Model, Alex Mcdonald
CMC Senior Theses
Persuasion is a topic that has been debated for centuries, yet scientific literature surrounding the topic has been almost non-existent until 50 years ago. A popular persuasion model thus far, the Elaboration Likelihood Model, provides a framework for studying persuasion but lacks ease of application. I suggest an improvement to the model by including self-referencing and interaction to clarify how to apply the research and provide a real-world application with this adapted model.