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Full-Text Articles in Psychology
Managing The Millennials: Employee Retention Strategies For Generation Y, Nicholas W. Thompson
Managing The Millennials: Employee Retention Strategies For Generation Y, Nicholas W. Thompson
CMC Senior Theses
This paper provides a comprehensive analysis of Millennials' beliefs and attitudes and how that will affect their conception of the employer-employee psychological contract. This analysis should provide a greater understanding of how the childhoods of Millennials have affected their attitudes for life and career aspirations. Further, it explores retention strategies for workplace culture, management style, and growth and advancement.
Emotional Brand Attachment: Marketing Strategies For Successful Generation, Katie Bilotti
Emotional Brand Attachment: Marketing Strategies For Successful Generation, Katie Bilotti
CMC Senior Theses
Modern society is structured around consumption. The climate of the current consumer culture is one of intense competition. In order to differentiate their brands and products, companies are beginning to focus on differentiating their brands on the basis of distinctive emotional, rather than functional, characteristics. Emotional brand attachment is defined as the bond that connects a consumer with a specific brand by involving feelings of affection, passion, and connection. When established, emotional brand attachment is a powerful tool for building brand equity and influencing the purchasing decisions of consumers. This paper explores the marketing tactics utilized by Dove brand and …
A Theory Of Mental Credit, Jason Soll
A Theory Of Mental Credit, Jason Soll
CMC Senior Theses
Many philosophical subjects attempt to analyze the basis of human welfare. Theories of desert, distribution of property, and happiness tend to dominate philosophical discourse. Mental credit, which is the mental acquisition of credit for one’s accomplishments and the satisfaction one derives from this credit, is absent from this discourse despite its underlying role in the way people think about their lives. Mental credit is an eternal cognitive good that deserves thoughtful attention and pious decisions for implementation. The following theory of mental credit seeks to serve as a unifying theory for the mental calculations that guide life’s most imperative decisions, …
Understanding The Effects Of Diversity In Mission From A Social Science Perspective, David R. Dunaetz
Understanding The Effects Of Diversity In Mission From A Social Science Perspective, David R. Dunaetz
CGU Faculty Publications and Research
This study presents an overview of the results of empirical studies concerning diversity in work teams. Although these studies have most often been carried out in secular contexts, they support perspectives of human nature that are consistent with the biblical themes found associated with the Tower of Babel (the Similarity/Attraction Perspective) and Paul's metaphor of the Body of Christ and spiritual gifts (the Information/Decision Making Perspective). Key concepts are explained, including the measurement of diversity and team performance, task and relationship diversity, faultlines, cultural versus non-cultural diversity, and status. When the results of the various diversity studies are combined, it …