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Encoding Specificity: Applied To Communication Patterns In Recall Processes, Makandal P. Daaga

Undergraduate Psychology Research Methods Journal

This study investigated the concept of encoding specificity and attempted to apply it to communication patterns and memory. The hypothesis stated that similar forms of communication during encoding and recall would lead to improved recall performance. Forty undergraduate students were recruited to participate in two free recall trials where the modality of communication (visual vs. auditory) was manipulated to test the hypothesis. Participants were presented with two word lists (15 words each) either via visually (visual) or via audio recording (auditory) and asked to recall either via writing (visual) or speaking (auditory).Trials involving similar forms of communication displayed significantly higher …