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Full-Text Articles in Psychology
Effects Of Letter Transposition In Subliminal Primes On Perceived Content Of Abstract Images, C.S. Bailey, Amanda K. Harsin, Suzie Heffernan
Effects Of Letter Transposition In Subliminal Primes On Perceived Content Of Abstract Images, C.S. Bailey, Amanda K. Harsin, Suzie Heffernan
The Journal of Undergraduate Research
Subliminal presentation of a stimulus can influence responses to later stimuli. This effect is known as priming. The current study used Microsoft PowerPoint as a novel, low-cost paradigm to present experimental stimuli. Thirty-one undergraduate participants viewed a PowerPoint presentation that contained conditions with no, with unscrambled, and with center-scrambled sexually-themed messages. The effects of gender, counterbalancing, and type of message on perceived sexual content in experimenter-made inkblots was assessed. The current study failed to find any significant differences or interaction effects between any of the variables. A post-hoc analysis revealed a significant priming effect. Possible confounding variables and suggestions for …