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Going Beyond The Multicultural Experience-Creativity Link: The Mediating Role Of Emotions, Chi-Ying Cheng, Angela K. Y. Leung, Tsung-Yu Wu
Going Beyond The Multicultural Experience-Creativity Link: The Mediating Role Of Emotions, Chi-Ying Cheng, Angela K. Y. Leung, Tsung-Yu Wu
Research Collection School of Social Sciences
This research examines the mediating role of emotions implicated in the multicultural experience—creativity link. We propose that when individuals are dealing with apparent cultural contradictions upon encountering two cultures simultaneously, mentally juxtaposing dissonant cultural stimuli could lower positive affect or increase negative affect, which could in turn induce a deeper level of cognitive processing of cultural discrepancies and inspire creativity. Two studies compared dual cultural exposure versus single cultural exposure among bicultural Singaporeans (Study 1) and compared self-relevant (jointly presenting local and foreign cultures) versus self-irrelevant (jointly presenting foreign cultures only) dual cultural exposure among monocultural Taiwanese (Study 2). As …
Salespeople's Renqing Orientation, Self-Esteem, And Selling Behaviors: An Empirical Study In Taiwan, Ming-Hong Tsai, Shu-Cheng Steve Chi, Hsia-Hua Hu
Salespeople's Renqing Orientation, Self-Esteem, And Selling Behaviors: An Empirical Study In Taiwan, Ming-Hong Tsai, Shu-Cheng Steve Chi, Hsia-Hua Hu
Research Collection School of Social Sciences
The purpose of this study was to investigate how salespeople's renqing orientation and self-esteem jointly affect their selling behavior.Data were obtained from a survey of salespeople from 17 pharmaceutical and consumer-goods companies in Taiwan (n = 216).Salespeople's renqing orientation (i.e., their propensity to adhere to the accepted norm of reciprocity) compensates the negative effect of self-esteem on their selling behaviors, such as adaptive selling and hard work.Our study results underscore the critical role of the character trait of renqing orientation in a culture emphasizing a norm of reciprocity. Therefore, it would be useful to consider a strategy of recruiting salespeople …