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The Role Of The Self In Responses To Health Communications: A Cultural Perspective, Ayse K. Uskul, David Sherman, John Updegraff
The Role Of The Self In Responses To Health Communications: A Cultural Perspective, Ayse K. Uskul, David Sherman, John Updegraff
Ayse K Uskul
To the extent that cultures vary in how they shape individuals’ self-construal, it is important to consider a cultural perspective to understand the role of the self in health persuasion. We review recent research that has adopted a cultural perspective on how to frame health communications to be congruent with important, culturally variant, aspects of the self. Matching features of a health message to approach vs. avoidance orientation and independent vs. interdependent self-construal can lead to greater message acceptance and health behavior change. Discussion centers on the theoretical and applied value of the self as an organizing framework for constructing …
Culture, Mind, And The Brain: Current Evidence And Future, Ayse K. Uskul, Shinobu Kitayama
Culture, Mind, And The Brain: Current Evidence And Future, Ayse K. Uskul, Shinobu Kitayama
Ayse K Uskul
Current research on culture focuses on independence and interdependence and documents numerous East-West psychological differences, with an increasing emphasis placed on cognitivemediating mechanisms. Lost in this literature is a time-honored idea of culture as a collective process composed of cross-generationally transmitted values and associated behavioral patterns (i.e., practices). A new model of neuro-culture interaction proposed here addresses this conceptual gap by hypothesizing that the brain serves as a crucial site that accumulates effects of cultural experience, insofar as neural connectivity is likely modified through sustained engagement in cultural practices. Thus, culture is “embrained,” and moreover, this process requires no cognitive …