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Effects Of Olfactory Sense On Chocolate Craving, Michael W. Firmin, Aubrey L. Gillette, Taylor E. Hobbs, Di Wu
Effects Of Olfactory Sense On Chocolate Craving, Michael W. Firmin, Aubrey L. Gillette, Taylor E. Hobbs, Di Wu
Psychology Faculty Publications
In the present study, we assessed the effect of the olfactory sense on chocolate craving in college females. Building on previous research by Kemps and Tiggemann (2013), we hypothesized that a fresh scent would decrease one’s craving level for chocolate food. While the precursor study only addressed the decrease of chocolate craving, we also hypothesized that a sweet scent would increase one’s craving level for chocolate foods. In the present experiment, participants rated their craving levels after viewing images of chocolate foods and inhaling essential oils: one fresh (Slique™ essence), and one sweet (vanilla). Results supported both of the hypotheses: …