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California State University, San Bernardino

Communication

Communication in politics

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Full-Text Articles in Psychology

Front-Runners And Newcomers: The Dynamics Of Momentum In Electoral Politics As Explained By Cue Competition, Jeremy Ashton Houska Jan 2005

Front-Runners And Newcomers: The Dynamics Of Momentum In Electoral Politics As Explained By Cue Competition, Jeremy Ashton Houska

Theses Digitization Project

Conditioning theory and research have contributed substantially to a more complete understanding of a variety of social processes including attitude formation, consumer behavior, and interpersonal attraction. The goal of this thesis was to illuminate further another frequently investigated social process, voting behavior.