Psychology Commons^™

Making Sense Of Motorcycle Brotherhood: Women, Branding, And Construction Of Self, Kimberly Michelle Maas

All Graduate Theses, Dissertations, and Other Capstone Projects

This project focused on the motorcycle culture as evidenced in the definition of motorcycling brotherhood, the role of women in motorcycle culture, branding, and construction of self-identity. This study is intended to provide an in-depth analysis of these four areas for every-day bikers rather than outlaw motorcycle gangs. Previous research to date has focused on the culture and context of brotherhood among outlaw motorcycle gangs. I use these four sections to determine what the everyday bikers understanding of brotherhood is, what women's current place is in motorcycle culture compared to men, the effects of branding and logos on motorcyclists, and …