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Full-Text Articles in Psychology

Perceived Cultural Importance And Actual Self-Importance Of Values In Cultural Identification, Ching Wan, Chi-Yue Chiu, Kim-Pong Tam, Sau-Lai Lee, Ivy Yee-Man Lau, Siqing Peng Feb 2007

Perceived Cultural Importance And Actual Self-Importance Of Values In Cultural Identification, Ching Wan, Chi-Yue Chiu, Kim-Pong Tam, Sau-Lai Lee, Ivy Yee-Man Lau, Siqing Peng

Research Collection School of Social Sciences

Cross-cultural psychologists assume that core cultural values define to a large extent what a culture is. Typically, core values are identified through an actual self-importance approach, in which core values are those that members of the culture as a group strongly endorse. In this article, the authors propose a perceived cultural importance approach to identifying core values, in which core values are values that members of the culture as a group generally believe to be important in the culture. In 5 studies, the authors examine the utility of the perceived cultural importance approach. Results consistently showed that, compared with values …


Mate Preference Necessities In Long- And Short-Term Mating: People Prioritize In Themselves What Their Mates Prioritize In Them, Norman P. Li Jan 2007

Mate Preference Necessities In Long- And Short-Term Mating: People Prioritize In Themselves What Their Mates Prioritize In Them, Norman P. Li

Research Collection School of Social Sciences

People were given highly constrained low budgets of mate dollars to allocate across various characteristics pertaining to their ideal partners and to their ideal selves for long- and short-term mating. First, results replicated findings from LI et al. (2002) and LI and KENRICK (2006). For ideal long-term mates, men prioritized physical attractiveness and women prioritized social status. For ideal short-term mates, both sexes prioritized physical attractiveness. Second, people's design of their ideal selves mirrored what the opposite sex ideally desired in their mates. For a long-term mating context, men prioritized social status in themselves and women prioritized physical attractiveness in …