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Full-Text Articles in Psychology
Consumer Assessment Of New Creative Products Across China And The United States, Eva Teruzzi
Consumer Assessment Of New Creative Products Across China And The United States, Eva Teruzzi
Creative Studies Graduate Student Master's Theses
This cross-cultural research investigates how consumers assess creativity in new products and if their assessment impacts desire to own. Implicit and explicit scale-based measures were tested in China and the U.S. in online consumer samples and were positively correlated. Novelty, affect and importance dimensions of creative products were tested through Horn and Salvendy’s (2006, 2009) Product Creativity Measurement (PCM) scale. Findings point to a different role of novelty in determining desirability of creative new products across-cultures.In fact, novelty and affect are key to explain desire to own in China, while affect and importance are the drivers in the U.S. Affect, …
Cross-Cultural Studies Of Implicit Theories Of Creativity: A Comparative Analysis Between The United States And The Main Ethnic Groups In Singapore, Suzanna J. Ramos
Cross-Cultural Studies Of Implicit Theories Of Creativity: A Comparative Analysis Between The United States And The Main Ethnic Groups In Singapore, Suzanna J. Ramos
Creative Studies Graduate Student Master's Theses
This thesis explored the extent of influence of culture on implicit theories of creativity among laypeople from the United States and Singapore, as well as the ethnic groups in Singapore - the Chinese, the Malays, and the Indians, in regard to adaptive and innovative styles of creativity as well as their own conceptions of creativity. A total of 523 participants were involved in this study. They comprised 139 participants from the United States and 199 participants from Singapore, 84 Chinese, 54 Malays, and 47 Indians. The participants completed the first part of a questionnaire that consisted of a ten-point scale …