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Full-Text Articles in Psychology
Attitudes Towards Depression And Anxiety, Tiana Hankins
Attitudes Towards Depression And Anxiety, Tiana Hankins
Theses : Honours
The overall aim of the present paper is to review the literature surrounding attitudes towards mental health, with a specific focus on attitudes towards depression and anxiety. This paper discusses the concept of attitudes, their nature and measurement. This is followed by a review of attitudes towards mental health, with a number of studies being examined and their results discussed. Research has found that the general public has negative attitudes towards people with mental illness; however research has also found that these negative attitudes are improving due to an increase in education and awareness surrounding mental health. The two attitude …
Unintended Consequences Of Arousing Fear In Social Marketing, Nadine Henley, Rob Donovan
Unintended Consequences Of Arousing Fear In Social Marketing, Nadine Henley, Rob Donovan
Research outputs pre 2011
The intention of social marketers, by definition, is to contribute to social good. However, an unintended consequence of the frequent use of fear-arousal in social marketing may be the creation of a sense of helplessness both in the target market and in unintended markets. Arousing fear may be counterproductive when attempting to persuade some people to abandon anxiety-soothing, addictive behaviours, such as smoking, drug and alcohol use (Firestone 1994) and may lead to counterproductive, fatalistic thinking and maladaptive responses (Job 1988; Rippetoe & Rogers 1987). The possibility that fear arousal creates helplessness is an important issue for marketing in the …