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Impact Of The Contrast Effect On Trust Ratings And Behavior With Automated Systems, Stephen Rice, David Trafimow, Krisstal Clayton, Gayle Hunt
Impact Of The Contrast Effect On Trust Ratings And Behavior With Automated Systems, Stephen Rice, David Trafimow, Krisstal Clayton, Gayle Hunt
Stephen Rice
The current study examines the effect of positive and negative images on trust. Experiment 1 was conducted to determine how images can influence trust ratings of others. Results indicated that trust could indeed be manipulated by presenting prior images. Experiment 2 was conducted to determine if these same images could not only influence trust ratings, but would also correlate with actual trust behaviors towards others. The findings clearly show that behavior was dramatically altered for an extended period of time simply by presenting positive or negative images prior to the behavioral task. Experiment 3 was conducted to determine whether positive …