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Thesis; University of North Florida; UNF; Dissertations; Academic -- UNF -- Psychology; Dissertations; Academic -- UNF -- Master of Arts in General Psychology; Pro-environmental behavior; factor analysis; perception; categorization
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Categorizing Pro-Environmental Behaviors Using The Laypeople's Perspective, Ashley Jade Gillis
Categorizing Pro-Environmental Behaviors Using The Laypeople's Perspective, Ashley Jade Gillis
UNF Graduate Theses and Dissertations
Most efforts to categorize pro-environmental behaviors (PEBs) have focused on researchers’ – rather than laypeople’s – perceptions of PEBs. Drawing on the psychometric paradigm used to categorize environmental risks, we aimed to identify the PEB attributes salient to laypeople and, from that, determine the underlying dimensions of PEB. In Study 1, participants (n = 157) evaluated 30 PEBs through open-ended questions. The results revealed 21 attributes that laypeople commonly associate with PEBs. In Study 2, 250 MTurk participants rated 74 PEBs on the 21 attributes. An exploratory factor analysis revealed four factors underlying PEB: Factor 1 (Financial and Behavioral Cost), …