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Articles 1 - 4 of 4
Full-Text Articles in Psychology
Unintended Consequences Of Arousing Fear In Social Marketing, Nadine Henley, Rob Donovan
Unintended Consequences Of Arousing Fear In Social Marketing, Nadine Henley, Rob Donovan
School of Marketing, Tourism and Leisure Publications
The intention of social marketers, by definition, is to contribute to social good. However, an unintended consequence of the frequent use of fear-arousal in social marketing may be the creation of a sense of helplessness both in the target market and in unintended markets. Arousing fear may be counterproductive when attempting to persuade some people to abandon anxiety-soothing, addictive behaviours, such as smoking, drug and alcohol use (Firestone 1994) and may lead to counterproductive, fatalistic thinking and maladaptive responses (Job 1988; Rippetoe & Rogers 1987). The possibility that fear arousal creates helplessness is an important issue for marketing in the …
Unintended Consequences Of Arousing Fear In Social Marketing, Nadine Henley, Rob Donovan
Unintended Consequences Of Arousing Fear In Social Marketing, Nadine Henley, Rob Donovan
Research outputs pre 2011
The intention of social marketers, by definition, is to contribute to social good. However, an unintended consequence of the frequent use of fear-arousal in social marketing may be the creation of a sense of helplessness both in the target market and in unintended markets. Arousing fear may be counterproductive when attempting to persuade some people to abandon anxiety-soothing, addictive behaviours, such as smoking, drug and alcohol use (Firestone 1994) and may lead to counterproductive, fatalistic thinking and maladaptive responses (Job 1988; Rippetoe & Rogers 1987). The possibility that fear arousal creates helplessness is an important issue for marketing in the …
The Perception Of Aboriginal And Torres Strait Islander Values : Is Value Incongruence Related To Social Distance?, Lauren Jennifer Breen
The Perception Of Aboriginal And Torres Strait Islander Values : Is Value Incongruence Related To Social Distance?, Lauren Jennifer Breen
Theses : Honours
This review examines prejudicial actions directed towards outgroups as a function of personal values and the perception of the values held by other groups. Prejudice is a result of social and cognitive categorisation. Although it is well learned, prejudice is not inevitable, if individuals attend to and control their prejudicial thoughts. Pleasurable interaction, cooperation, equal status, and making humanitarian values conspicuous serve to reduce intergroup conflict. It was proposed that values motivate approach and avoidance behaviours directed at outgroups, and both belief congruence theory and expectance-value theory arc relevant in explaining such behaviour.
Refugee Settlement: Acculturation, Ethnic Identity, Ethnicity And Social Network Development, Monique Keel
Refugee Settlement: Acculturation, Ethnic Identity, Ethnicity And Social Network Development, Monique Keel
Theses: Doctorates and Masters
Refugees arriving in Australia undergo a number of settlement processes including adaptation and acculturation, social support and network development, and an exploration of their ethnic identity. This research examines the settlement processes of mixed marriage refugees from what was Yugoslavia who arrived in Perth, Western Australia in the early to mid 1990's. A mixed marriage is one where the couple are from different ethnic backgrounds. This research has two main aims. The first aim is to examine the processes of acculturation and adaptation, the development of social support networks, and ethnic identity, within the refugees. These processes provide a framework …