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Applicant Reactions To Gendered Wording In Job Advertisements, Sahra Kaboli-Nejad, Eric Scheller, Carey Ryan
Applicant Reactions To Gendered Wording In Job Advertisements, Sahra Kaboli-Nejad, Eric Scheller, Carey Ryan
UNO Student Research and Creative Activity Fair
Women account for only 28% of the STEM workforce (Neuhauser, 2014). One contributing factor may be gendered wording in advertisements (e.g., the use of more masculine wording in male-dominated fields). Masculine wording may discourage women from applying for male-dominated STEM careers. Research has shown, for example, that participants perceive there to be more men in occupations that use more masculine than feminine wording in their advertisements, resulting in women finding the jobs less appealing (Gaucher et al., 2011; Horvath & Sczesnya, 2016).
The present research examined whether gendered wording in an advertisement for a male-dominated STEM career affects perceptions of …