Psychology Commons^™

Gratification Changes Among Country Music Radio Listeners, Larry E. Oathout

Masters Theses

Several past studies explore the gratifications received by mass media users. However, no former research focuses on radio as a single medium and investigates how gratifications change over a person's lifespan. This study utilized an altered version of Elliott and Quattlebaum's (1979) ten media gratification list and questioned a 14 to 60 year old sample group about the gratifications they receive from country music radio. The researcher selected country music because it is the most popular radio format today and because it provided the wide age parameters needed for the study. Two hundred and thirty-nine users of an Internet country …