Psychology Commons^™

The Effects Of Dangerous World Beliefs On Covid-19 Preventive Behaviors In Singapore: The Moderating Role Of Public Health Communication, Su Lin Yeo, Desiree Y. Phua, Ying-Yi Hong

Research Collection Lee Kong Chian School Of Business

This research purposes to examine the role of strategic communication, specifically the effectiveness of government's crisis communication mes-sages at the onset of COVID-19 pandemic in Singapore, on disease preven-tive behaviors. It employed a mixed method research approach by first carrying out a content analysis of 7128 news headlines on COVID-19 to confirm our presupposition that the media may be communicating mes-sages that the world order is being threatened. Informed by our findings that 90% of news reports were framed to suggest a dangerous world, we sur-veyed 453 respondents in the main study, and tested if people's beliefs in a dangerous …