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Full-Text Articles in Psychology

Political Attitudes Bias The Mental Representation Of A Presidential Candidate's Face, Alison I. Young, Kyle G. Ratner, Russell H. Fazio Feb 2013

Political Attitudes Bias The Mental Representation Of A Presidential Candidate's Face, Alison I. Young, Kyle G. Ratner, Russell H. Fazio

Faculty Scholarship – Psychology

Using a technique known as reverse correlation image classification, we demonstrate that the physical face of Mitt Romney represented in people’s minds varies as a function of their attitudes toward Mitt Romney. This provides evidence that attitudes bias how we see something as concrete and well-learned as the face of a political candidate during an election. Practically, this implies that citizens may not merely interpret political information about a candidate to fit their opinion, but that they may construct a political world where they literally see candidates differently.


Attitudes, William A. Cunningham, Ingrid J. Haas, Andrew Jahn Jan 2011

Attitudes, William A. Cunningham, Ingrid J. Haas, Andrew Jahn

Department of Political Science: Faculty Publications

This chapter reviews social neuroscience research that links social psychological attitudes and evaluative processes to their presumed neural bases. The chapter is organized into four parts. The first section discusses how attitude representations are transformed into evaluative states that can be used to guide thought and action. The next two sections address the related processes of attitude learning and change. The final section discusses applications of these concepts for the study of prejudice and political behavior.