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Full-Text Articles in Psychology
心态决定国运 (Attitude Determines National Destiny), Shanghai, China: Oriental Morning Post, July 11, 2013., Zheng Wang
心态决定国运 (Attitude Determines National Destiny), Shanghai, China: Oriental Morning Post, July 11, 2013., Zheng Wang
Zheng Wang
No abstract provided.
The Metamorphosis Of Leadership In A Democratic Mexico (2010), By Roderic Ai Camp, José Villalobos
The Metamorphosis Of Leadership In A Democratic Mexico (2010), By Roderic Ai Camp, José Villalobos
José D. Villalobos
No abstract provided.
News Of Corporate Failure: Evaluating The Relationship Between Individual Assessments And Market Investments, Ann Williams
News Of Corporate Failure: Evaluating The Relationship Between Individual Assessments And Market Investments, Ann Williams
Ann E Williams
Individuals’ comprehension of communication is shaped by the use of metaphor. This study illustrates how the use of metaphor in business and economic news coverage shapes individuals’ responsibility attributions in ways that can ultimately influence consumers’ investment decisions. In a randomized experimental design, participants were invited to read news articles that described the bankruptcy of a business. The treatment text narrated the bankruptcy using metaphor, while the control text narrated the same event without the use of metaphor. After exposure to the communication text narrated with metaphor, responsibility attributions and subsequent investment decisions were significantly altered. The findings suggest that …