Psychology Commons^™

The Effects Of The Availability Heuristic On Student's Judgments Of Others Alcohol Consumption, Jennifer Mcenroy

Honors Capstone Projects - All

The primary purpose of this study was to test the hypothesis that enhancing the availability of images that either portrayed liberal heavy drinking at college or the conservative academic side of college would serve to influence students’ perceptions of peer norms. It was hypothesized that students would rely on the availability heuristic to make judgments of peer norms, so that exposure to a movie clip that emphasized drinking would increase estimates of peer drinking norms when compared with exposure to a movie clip that emphasized academic work. It was further hypothesized that the film clips would assist participants in making …