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Full-Text Articles in Psychology
Activating Parents’ Persuasion Knowledge In Children’S Advergames: Testing The Effects Of Advertising Disclosures And Cognitive Load, Nathaniel Joseph Evans
Activating Parents’ Persuasion Knowledge In Children’S Advergames: Testing The Effects Of Advertising Disclosures And Cognitive Load, Nathaniel Joseph Evans
Doctoral Dissertations
This study focused on parents of children between the ages of 7 to 11 and their ability to recognize and understand a children’s advergame as advertising. Using the theoretical framework of the Persuasion Knowledge Model (PKM), this study experimentally tested the effects of advertising disclosures and cognitive load on parents’ activation of persuasion knowledge in children’s advergames and parents’ attitudes toward children’s advergames. In addition, this study examined how parents’ individual trait differences in persuasion knowledge and mediation of their children’s Internet use potentially influenced their persuasion knowledge in children’s advergames as well as their attitudes toward them. By conducting …
Understanding Meaning And Existence: Toward The Development Of A Measure Of Existential Authenticity, Patrick Charles Carmody
Understanding Meaning And Existence: Toward The Development Of A Measure Of Existential Authenticity, Patrick Charles Carmody
Doctoral Dissertations
Psychological literature has attempted to address existential questions pertaining to attaining meaningfulness in life, activating one's full potential, persistence in the face of adversity, subjective growth after trauma, and dealing with the inevitability of death. Extant literature holds that many of the constructs currently used to study these phenomena might have common theoretical underpinnings that, at least in part, reside in human personality. A novel personality construct, existential authenticity, is advanced for the consequent development of this thesis.